SERVICE E-COMMERCE & BRAND LAUNCH

Storefronts built by people
who run one every day.

By Jason, Principal, Irishman Management • Updated August 5, 2026

We launched Easy Day Apparel, a direct-to-consumer menswear brand, from zero: storefront, fulfillment, marketing systems, customer service, all of it. That's the difference we bring to your store: every recommendation was first a decision we made with our own money.

What a launch engagement covers

  • Storefront design & build, product pages engineered around the buying decision: photography layout, trust signals, reviews placement, and a checkout path with nothing in the way.
  • Payments done right, modern card and wallet checkout with the order flow, receipts, and records wired in from day one.
  • Shipping & fulfillment flow, live multi-carrier rates, label workflow, tracking that updates the customer before they think to ask.
  • Email & retention plumbing, the list, the flows (welcome, abandoned cart, post-purchase), and the analytics to see which ones pay.
  • Launch strategy, sequencing, offer structure, and the first-90-days plan, from operators who have run one.

The mistakes we already paid for

A first store launch has a canon of expensive lessons: over-ordering inventory before demand is proven, product pages that answer the founder's questions instead of the buyer's, shipping costs discovered after pricing is set, no email capture until traffic is already wasted. We made our versions of these mistakes on our own brand (the case study is public), so a client launch starts where our learning curve ended.

Pricing

  • Custom, quoted: e-commerce is scoped after a free audit; product count, fulfillment complexity, and integrations drive the honest price. Anchors: focused sites start at $2,800, full custom builds at $9,500, storefronts typically land above the comparable brochure site because checkout, catalog, and shipping are real engineering.
  • Optimize retainer, $2,500/mo: optional post-launch operation, monitoring, conversion iteration, and monthly reporting.

Frequently asked

What platform do you build e-commerce stores on? Whatever the unit economics justify, a hosted platform when speed-to-market matters most, or a custom storefront when fees, flexibility, or brand experience demand it. We run our own store, so the recommendation comes from operating cost reality, not a partner commission.

Can you handle shipping and fulfillment setup? Yes, rates, labels, carrier selection, and tracking are part of the build, not an afterthought. We wire stores into multi-carrier shipping (USPS, UPS, FedEx, DHL and more through one integration) so customers see live rates and you don't hand-write labels.

What does an e-commerce build cost? E-commerce is scoped after a free audit because product count, fulfillment complexity, and integrations drive the price. As anchors: focused sites start at $2,800 and full custom builds at $9,500, a storefront typically lands above the comparable brochure site because checkout, catalog, and shipping are real engineering.

Do you help after launch, or just build the store? Launching is the start, not the deliverable. We operate our own brand daily, inventory, customer service, conversion, and offer the same ongoing operation for client stores through the Optimize retainer: monitoring, iteration, and monthly reporting.

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